Will is a highly successful property entrepreneur with a passion and reputation for property as a tool to secure investment and regeneration. He founded Roca in 1997 and is known for his acumen and instinct for the property market. Will is a strategist with innovation at his core, always exploring new and creative ideas and methods. He has been directly involved in overseeing transactions resulting in thousands of homes, comfortably exceeding GDV in excess of £1bn.

He has established and enrolled a highly experienced and talented senior team to help drive the development of multi-use schemes and communities, from concept to delivery. His role is to oversee the direction of the company, exploring sources of future funding and investment opportunities and delivering on Roca’s strategy across all development and operational sectors.